Marketing Strategy

Marketing strategy

Develop a marketing strategy adapted to the challenges of your business

For a company, regardless of its size or sector of activity, it is now impossible to ignore digital. For those who have not yet made the transition to digital transformation, this is a real economic issue.

Your customers use the Internet to search for information, compare offers, make a purchasing decision: this is an integral part of the sales funnel. Your online presence must therefore serve to assert your brand identity and position you as a reference in your field of activity. You must, on the one hand, be visible and, on the other hand, deploy effective tools to convince Internet users to choose your company.

To achieve this, there is no room for chance! If you want to succeed on the web, whatever your objectives, developing a digital strategy is essential to find the recipe for success. Choosing the right ingredients and adding them at the right time takes time, analysis and a certain amount of expertise. This is precisely what our consultants offer you, thanks to their 360° range of skills and ten years of expertise in digital marketing.

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OUR SERVICES

Analyze your competitors’ digital strategy

Develop a user-centered digital strategy

our process

Analyze your competitors’ digital strategy

Developing a digital strategy requires taking into account the customer life cycle, your market, your objectives, but also your competitors. This is necessary to determine your competitive advantage. We will be able to exploit this niche in your communication plan to maximize the commercial performance of your company.

Audit your current performance

Carry out a competitive benchmark

Build an adequate communications plan

Audit your current performance

Carry out a competitive benchmark

Build an adequate communications plan

why Yusanet?

Develop a user-centered digital strategy

Whatever its objective, developing an effective digital strategy is based on a fundamental parameter: the profile of the intended target. This is why our experts start by identifying and understanding your audience to build an action plan. To maximize performance, we rely on a digital strategy focused on the user we seek to acquire or retain.

Define your customer profile

To develop a digital strategy, we start by defining the profile of your prospects. For each of your target segments, we create a semi-fictitious portrait of your ideal customer: this is what we call a marketing persona. We then assign him a first name, interests, profession, consumption habits, etc.

Your marketing personas are key tools for implementing effective marketing actions that correspond to their profiles and their expectations. To build them, we rely on your knowledge and that of your teams, as well as the data collected on your site, your social networks or possibly your CRM. This allows us to create marketing personas with safe, realistic and actionable information.

Map the user journey

Now that we have a clear vision of your target customers, we can map the user journey, from awareness of the need to use of the chosen product or service. This involves identifying the stages your prospect goes through before making a decision, as well as any possible points of friction or breakdown.

This rigorous analysis also makes it possible to identify the business opportunities available to you. It is around this user journey that we will develop a digital strategy. This takes each of these steps into account to communicate in a relevant and effective manner with your prospects and customers.

Can I have professional emails with my website?

Yes. We can set up professional emails that match your domain name. This can help build credibility for your business and give a more professional impression.