marketing automation
Promote conversions with marketing automation
Find new customers. Qualify leads. Relaunch them. Send marketing emails. Manage and enrich your CRM data. Build loyalty. Maximize customer satisfaction. Reduce the cart abandonment rate. Develop our notoriety… The list of actions to carry out to acquire and retain more and more customers, and thus develop your business, could be very long. Fortunately, they can all be managed effortlessly and effectively with marketing automation. This valuable tool allows you to automate a large number of web marketing actions to achieve your objectives more quickly. Awareness, lead generation, lead nurturing, conversion: our marketing automation experts at Yusanet help you find the right strategy to improve your commercial performance, while increasing productivity.
OUR SERVICES
Marketing automation and web analysis
Marketing automation and inbound marketing
Advantages
Why implement a marketing automation strategy?
Implementing a marketing automation strategy ensures better commercial and operational performance. In a fully automated manner, it allows:
- Collecting data on your visitors (website, landing page, etc.),
- Sending ultra-personalized content and offers (adapted to the profiles of your target segments),
- Lead qualification: a considerable time saving for your Sales and Marketing teams,
- Acceleration of the sales cycle,
- Acquiring and retaining a greater number of customers.
Marketing automation aims above all at conversion. It is used to transform your prospects into customers (acquisition) and your customers into brand ambassadors (loyalty). It is a powerful lever insofar as it allows you to communicate in an ultra-personalized way with your audience.
Marketing automation uses customer data to do this and is based on the purchasing journey: two elements that our marketing automation experts work to understand in order to develop the appropriate strategy.
We can thus submit to your prospects and customers content and offers adapted to their profiles and the stage of the sales funnel where they are. Your communication is more effective and therefore generates better commercial results (qualitative lead generation, increased sales, etc.).
Marketing automation is an ideal solution for extending the customer life cycle. Our experts can deploy suitable scenarios to improve your company’s commercial performance:
- Increase the average shopping basket: we automatically suggest complementary products (cross-selling) or, depending on purchase history, highlight higher-end products (up-selling);
- Anticipate a purchase: we use predictive analysis and data (behavioral, semantic, conversational) to anticipate the actions of your audience. We offer products or services proactively to encourage conversion and get ahead of the competition;
- Reactivate inactive customers and prevent abandonment: we analyze transactional and behavioral data to develop an appropriate loyalty strategy and thus reduce the attrition rate (marketing emails, competitions, discounts, invitations to events, etc.);
- Bring together a community of ambassadors: marketing automation is a loyalty tool (a crucial issue for sustaining your business). We want to identify your best customers to turn them into ambassadors so that they actively recommend your brand.
By developing different workflows, we save your team time. We automate all repetitive, often time-consuming marketing tasks.
Whether it is sending emails to your prospects or customers, or managing CRM data, we can define as many marketing triggers as necessary. You thus gain in productivity and benefit from better operational performance.
why yusanet ?
The know-how of our Yusanet marketing automation agency:
- Develop a tailor-made marketing automation strategy, in line with your business objectives,
- Analyze, reconcile and enrich data from different sources to develop customer knowledge and map the customer journey,
- Define very sophisticated marketing automation scenarios, in a multi-channel approach,
- Build an effective sales funnel,
- Create qualitative content marketing, adapted to your audience and different conversion paths,
- Develop the notoriety of your company,
- Improve conversions (acquisition and loyalty),
- Improve the lead generation process and bring leads to maturity (lead nurturing),
- Guarantee optimal ROI for your automated marketing campaigns through a continuous improvement process.
OUR ACHIEVEMENTS
Each project is the result of close collaboration with our clients
CUSTOMER REVIEWS
What our clients think of our agency
Karine NEZZAR
Allan VALET
Sandra BARBEREAU
Matthias NEZZAR
Sophie LAW PANG
Christophe CORONA
Vimi MATHURA
OUR TECHNOLOGIES
- Python
- Strapi
- Kotlin
- Symfony
- Bubble
- Drupal
- WordPress
- PHP
- React JS
- Node JS
- FlutterFlow
- Vue JS
- Bootstrap
- Tailwind CSS
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- .Net
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- Prestashop
- Sylius
- Zend
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- Sitecore
- IOS SDK
- Javascript
- React Native