DIGITAL agency
Improve your performance with UI/UX design.
Improve your website or mobile application with an effective and responsive interface for an optimal user experience.
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UI/UX design: a user-centric approach
The UI/UX design is based on a user-centered approach where we place the user at the heart of every strategic decision. Our goal is to provide them with an experience that perfectly fits their needs and expectations
User experience (UX) is a fundamental component of your digital project that refers to the quality of the experience an internet user has when using your interface. This experience is based on the ease-of-use (usability) of the interface as well as the emotions it elicits. Many factors contribute to user experience, such as site or application loading times, information accessibility, graphic design, editorial content quality, visual consistency, and much more. Providing a smooth user experience is essential for ensuring user satisfaction. By considering these factors, you can create an interface that is both user-friendly and engaging.
When it comes to creating effective web or mobile interfaces, we prioritize user experience by focusing on five key pillars:
1. Strategic vision: we define interface goals based on user profiles and needs.
2. Interface functionality derived directly from its goals.
3. Information structure and page hierarchy that influence search engine optimization through internal links.
4. The page “skeleton”, to provide a clear and readable interface.
5. Visual design to ensure an attractive interface for user acquisition, retention, and conversion. Our design approach actively balances these critical elements to deliver optimal user experience.
In the digital world, User Interface/User Experience (UI/UX) design plays a crucial role in creating a strong brand identity, setting you apart from competitors, and attracting and retaining more customers. To effectively persuade your target audience, it is essential to understand and grasp their online behavior. This is precisely why our UI/UX design experts rely solely on concrete data. We dive deeply into studying the profiles of your marketing personas, your CRM, and actual statistics from your platform. Our goal is to obtain as much relevant information about your audience as possible to have a complete and objective view.
UI / UX design
What is the difference between UI and UX design?
- UI design (User Interface design) concerns the graphic design of your website or mobile application, including the choice of colors, fonts, or visual elements of the interface. UX design (User eXperience design) focuses on the interactions of users with the web or mobile interface, such as menu structure or the hierarchy of information on each page. In web design, UI and UX are complementary. UX considers the needs of users to create an effective interface capable of meeting those needs, while UI aims to integrate relevant graphic elements into this interface.
- By combining this dual role of UI and UX, our web design agency in Réunion helps to enhance the performance of your website or mobile application. With our expertise in UI/UX design, we can assist you in creating interfaces that meet both your and your user's requirements, providing the best possible browsing experience. We can also showcase your brand identity every step of the way throughout their digital journey and maximize site or app conversion rates.
The 5 Steps of UI/UX Design.
We want to make it a lever to serve your performance.
To develop a website or a mobile app requires a methodology. We want your interface to help users identify and differentiate you from your competitors, and most importantly, to remember you. Our web design agency takes care of every step of the UI/UX design process to achieve this goal.
Analyze the user journey
In UI/UX design, we begin by analyzing the user journey. Our goal is to understand the profile, habits, and expectations of your target audience in order to design an interface that promotes the growth of your business. To do this, we create your marketing personas, which are defined based on an analysis of your audience and dedicated software solutions. If it's a website or app redesign, we identify the strengths and weaknesses of your current interfaces. For example, we look for unexpected user journeys (which were not planned initially), potential friction points, and the most frequently accessed content. Based on real behaviors, we define user journeys for both new buyers and loyal customers.
Create a graphic charter
Nos experts en UI/UX design veillent à la cohérence entre votre ADN de marque et votre interface web ou mobile.
Nous utilisons pour cela sur votre charte graphique : elle comprend tous les éléments qui constituent votre identité visuelle (logo, couleurs, typographie, type de visuels, etc.).
Notre agence webdesign à la Réunion peut vous aider à créer votre charte graphique (ou à la refondre).
Nous vous ferons les recommandations nécessaires en fonction de votre projet web.
Define a tree structure
Our UX designers develop the structure (also known as sitemap) of your website or mobile application. The objective is to ensure optimal ergonomics to ensure smooth and coherent navigation. We want to "guide" users instinctively and systematically through your web content. They should be able to find information quickly, regardless of the stage of the purchasing cycle. This is essential to maximize the conversion rate. A well-crafted structure also helps to improve natural referencing. Google crawlers use the sitemap to understand your site or application and determine the importance of each content. A well-structured structure makes it easier for them to visit and better reference your web pages. UI/UX design, therefore, plays an important role in SEO to increase visibility and quality organic traffic.
Create web and mobile mockups.
The development of web and mobile prototypes aims to visually organize the structure of the pages of your future website or mobile application. This provides us with a concrete representation that will facilitate its development. This UI/UX design step is divided into two phases: zoning and wireframing. Zoning consists of schematizing the main pages of the site or app by organizing content blocks. We want to visualize the location of the main text, visuals, and functionalities and define strategic conversion points. Wireframing, also called functional layout, is a more detailed view of your future interface. It is done prior to graphic design and focuses particularly on the user experience (UX).
Improve performance through A/B testing
"When creating or redesigning your website or mobile application, we rely on user testing to validate our assumptions and optimize the performance of the interface. We use A/B testing, which involves offering users several variations of the same page, and then, after a given period, choosing the one that offers the best results. Thanks to concrete quantitative information, this A/B testing methodology facilitates decision making and allows us to more effectively increase conversion rates."
Our Achievements
Each project is the result of a close collaboration with our clients.
Client Review
What our clients think of our agency
Karine NEZZAR
Allan VALET
Sandra BARBEREAU
Matthias NEZZAR
Sophie LAW PANG
Christophe CORONA
Vimi MATHURA
Our Technologies
- Python
- Strapi
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- Symfony
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